17+ Years of IT Experience • Certified Scrum Professional

Tahameem Shaik

Digital Campaigns & Web Integrations Lead

Senior Digital Program Manager and Product Owner specializing in global web integrations, high-volume digital marketing campaigns (120+ launches/year), and customer-facing digital health tools for enterprise brands.

17+Years Experience
120+Campaign Launches
220+Sites Migrated
5M+Users First-Party Data
Tahameem Shaik
Available for Leadership Opportunities
Strasbourg, France
About Me

Bridging Marketing Strategy with Engineering Excellence

I am a Senior Digital Program Manager and Product Owner with more than 17 years of IT experience across global enterprise platforms, digital transformations, and customer-facing digital applications.

Currently, I lead global web integrations, high-volume digital marketing campaigns, and customer-facing digital health tools for pet care at MARS.

As a Certified Scrum Professional, I excel at aligning international marketing stakeholders with agile engineering pods to deliver scalable modern enterprise platforms, data pipelines, and engaging consumer tools.

LanguagesEnglish (Fluent) • French (A2)
LocationStrasbourg, France

Enterprise Web Integrations

Leading large-scale CMS migrations, multisite architectures, and global platform rollouts across hundreds of brand properties.

High-Velocity Digital Campaigns

Orchestrating 120+ campaign launches annually with seamless CRM, PIM, and Customer Data Platform (CDP) connectivity.

Product Ownership & Agile

Guiding cross-functional engineering pods, defining product roadmaps, and delivering SaaS solutions like Marigold.

Impact & Initiatives

Major Programs & Innovations

Real-world enterprise programs delivered throughout my career.

MARS Petcare

Digital Health Tools Rollout

Led the global deployment of innovative customer-facing pet health check and scan tools across 100+ brand, club, and clinic websites.

  • •Scan Tools: Toothscan, Poopscan, Pawscan, Dermascan
  • •Check Tools: Kitten WeightCheck, Puppy WeightCheck, Toothcheck
  • •Collaborated with veterinary brand teams and pet brand owners worldwide
MARS Leadership

Digital Campaigns

Led the global deployment of over 220 high-velocity brand campaigns across Mars Snacking and Pet Care portfolios, establishing unified consumer data pipelines.

  • •220+ campaign deployments integrated with Salesforce CRM & Treasure Data (CDP)
  • •Secured first-party data capture from over 5 million users worldwide
  • •Automated marketing workflows bridging international brands with engineering
Global Scale

220+ Brand Websites Migration

Key leader in migrating approximately 220 brand websites across Mars Snacking, Petcare, and Mars Food segments from legacy systems to modern Acquia Drupal CMS.

  • •Coordinated multi-market teams and offshore engineering squads
  • •Integrated with Salsify PIM, Smartling translation, and AWS hosting
  • •Established rigorous architectural guidelines and quality standards
Product Ownership

Marigold SaaS Marketing Platform

Served as Product Owner for Marigold, an innovative SaaS platform enabling brand teams to seamlessly build customized, animated marketing campaigns.

  • •Drove the end-to-end product vision and roadmap
  • •Simplified complex creative workflows for non-technical brand marketers
  • •Empowered brands to deliver interactive, data-driven campaign experiences
Career History

Professional Experience

Chronological progression of roles, leadership responsibilities, and achievements.

MARS

Digital Health Deployment Lead

February 2025 – Present

As part of its mission to empower pet owners, Mars Petcare invested in developing pet health tools for dogs and cats.

  • —Led the deployment of scan tools including Toothscan, Poopscan, Pawscan, and Dermascan.
  • —Rolled out customer-facing check tools including Kitten WeightCheck, Puppy WeightCheck, and Toothcheck.
  • —Collaborated with pet brand owners and veterinary brand teams across global markets.
  • —Successfully led the deployment of these digital health tools across 100+ websites.
MARS

Digital Campaigns Lead

June 2023 – Present
  • —Over a three-year period, led the global deployment of more than 220 brand campaigns across a prominent portfolio of Snacking and Pet Care brands.
  • —Integrated campaigns with robust backend systems including Salesforce CRM and Treasure Data (Customer Data Platform), streamlining pipelines and securing first-party data from over 5 million users worldwide.
  • —Served as Product Owner for Marigold, a specialized SaaS platform enabling brands to seamlessly build customized, animated marketing campaigns.
  • —Drove the product vision and roadmap to simplify complex creative workflows and consistently deliver scalable, data-driven marketing solutions.
MARS (Client)

Business Analyst

May 2017 – June 2023
  • —Partnered with multiple international markets and brand teams to gather business requirements, coordinate with offshore development teams, and manage end-to-end website project lifecycles.
  • —Collaborated extensively across the organization and with external partners, including Salsify PIM teams for product onboarding, Smartling translation vendors for localization, and hosting teams to secure domains and transition sites to live status.
  • —Conducted architectural reviews with Technical Design teams to ensure all websites adhere to organizational standards.
  • —Key contributor to migrating approximately 220 brand websites across Mars Snacking, Petcare, and Mars Food segments from legacy technologies to Acquia Drupal CMS.
  • —Supported enterprise tech stack: Acquia Drupal, Standalone Drupal, Sitecore CMS, Salsify and Akeneo (PIM), Salesforce CRM, Aprimo (DAM), Smartling, Google Analytics, and AWS hosting.
Microsoft (Client)

Project Lead

January 2014 – April 2017
  • —Developed One Tax, a centralized storage and retrieval system using Azure Data Factory, HDInsight, Azure Data Warehouse, and Hive to help Microsoft manage growing tax data, planning, analysis, and statutory compliance.
  • —Created Tax Hub, a Windows 8 application that allows tax users to load source files into this SQL Server-maintained Tax Warehouse.
  • —Utilized a solution environment consisting of Azure Data Factory, Hive, Azure Data Warehouse, Azure Table Storage, and C#.Net.
  • —Contributed to the project through process and project management, code reviews, unit testing, and functional testing.
Microsoft

Team Lead

September 2012 – December 2013
  • —Managed analysis, design, team leadership, monitoring, and project follow-up.
  • —Led ITSM Platform Solution utilizing Metastorm e-Service Desk and Microsoft System Center Service Manager to align MS Operate processes with ITIL.
  • —Served as single point of contact for service activities including Change Management, Release Management, Configuration, Incident & Request Management, Problem Management, and Service Level Management.
  • —Solution Environment: .NET (ASP.NET and C#), SQL Server 2008, JavaScript, Metastorm tool.
Microsoft (Client)

Team Lead

May 2010 – August 2012
  • —Modernized Microsoft enterprise telecommunications platform through Circuit Management System (CMS) revamp from legacy Classic ASP to a scalable .NET solution.
  • —Enabled employees worldwide to order analog and digital circuits, request quotes, track work orders in real-time, and monitor active infrastructure across global sites.
  • —Eliminated significant technical debt by upgrading from Classic ASP, VB, COM+, and SQL Server 2000 to CMS v3.0.
  • —Served as Offshore Team Lead and single point of contact (SPOC), directing requirements analysis, estimations, specifications, stored procedures, background jobs, and release rollouts.
National Water Supply & Drainage Board (Govt. of Sri Lanka)

Module Lead – Payroll

February 2007 – April 2010
  • —Implemented an island-wide, mid-range ERP solution enabling nearly 160 business functions across Sri Lanka's principal drinking water and sanitation authority.
  • —Established core design and development procedures to ensure structured execution.
  • —Directly developed and automated the Human Resource Management (HRM) and Payroll modules.
  • —Managed key stakeholder relations by handling customer interactions both onsite and offsite.
Town of Addison Project

Developer

May 2006 – February 2007
  • —Designed and developed a utility payment web application for residents and organizations to securely manage water and sewerage bills online.
  • —Engineered self-service portals for viewing consumption history and registering automatic recurring monthly payments.
  • —Constructed role-based administrative interface enabling staff to generate reports, process recurring transactions, resolve inquiries, and update public portal content.
Competencies

Technical & Leadership Skills

Categorized view of enterprise platforms, frameworks, and tools from my career.

Platforms & CMS

Acquia DrupalStandalone DrupalSitecore CMSSitefinity

CRM & Marketing Cloud

Treasure Data (CDP)Salesforce Marketing Cloud (SFMC)Salesforce CRMMarigold SaaS

PIM, DAM & Localization

Salsify PIMAkeneo PIMAprimo DAMSmartling (Localization)

Cloud & Data Systems

AWS HostingAzure Data FactoryHDInsightAzure Data WarehouseHiveAzure Table StorageSQL Server

Development & Tools

C#.NetASP.NETJavaScriptClassic ASP / VB / COM+Google AnalyticsMicrosoft VisioMicrosoft ProjectMetastorm

Agile & Methodologies

Certified Scrum ProfessionalAgile Pod LeadershipProduct OwnershipITIL ProcessesEnd-to-End Delivery
Background

Education & Credentials

Graduated May 2005

Bachelor of Technology – Information Technology

Kakatiya University

Professional Credential

Certified Scrum Professional

Agile Engineering & Pod Leadership

Let's Connect

Interested in working together or discussing digital leadership?

Feel free to reach out via email or connect with me directly on LinkedIn.